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Digitial Marketing Specialist

Job brief

Specific job tasks/responsibilities

• Interest in and ability to gain a deep understanding of the “life impact” of allergies on people and pets and the customer/patient experience and journey around allergy testing and treatment with immunotherapy.

• Understand target customer needs to be able to effectively market the company's capabilities to support growth

• Ability to design and test content marketing programs based on insights from analytics and experience

• Ability to understand key business drivers and to develop appropriate strategies to address specific business needs

• Provide strategy and program recommendations based on keen understanding of Human Subcutaneous Immunotherapy (SCIT) and Veterinary business needs

• Execute, manage, and optimize digital campaigns for both Human and Veterinary

• Monitor social conversations and engagement across all social networks and with multiple, different audiences (human HCPs and their teams, pet owners, veterinarians, and their teams)

• Establish and analyze Key Performance Indicators (KPIs) and other performance metrics from digital campaigns to adjust and optimize assets and campaigns to achieve strategic objectives 

• Coordinate and manage activities necessary to complete projects with IT teams

• Consistently display a can-do attitude and collaborate both in-person and remotely in a fast-paced environment

• Continually educate brand teams on new digital service features and functionalities

• Manage new and ongoing digital program updates with internal IT department

• Prepare and present reporting on respective social & digital platforms activity and progress to internal teams

• Understand and keep up-to-date on digital marketing tools, strategies, and tactics. Stay informed on best practices of social media platforms and other digital services

• Initiate materials review process with Medical/Legal/Regulatory teams and facilitate team meetings

Additional Skills

  • Basic graphic design experience (Photoshop/Illustrator) a plus
  • Experience with SalesForce.com, Pardot, WordPress, and a broad range of digital and website hosting/editing platforms is desired
  • Strong verbal and written communication with the ability to effectively communicate at multiple levels in the organization
  • Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines
  • Ability to work within a team and as an individual contributor in a fast-paced, changing environment with attention to details (both remotely and in-person)
  • Ability to leverage and engage others to accomplish projects
  • Ability to admit uncertainty but solution-oriented to find answers and ask others for info and/or help to continue moving forward and accomplish goals and objectives
  • Can pay careful attention to details and is thorough in completing tasks
  • Communicates clearly and effectively
  • Proven track record of learning quickly and working in a team environment - understanding how to effectively use resources to find answers and solutions
  • Ability to take direction and, when needed, ability to respectfully challenge direction with the best needs of the brand/company in mind
  • Effective communicator - both oral and written
  • Ability to learn new technologies, software, and computers quickly
  • Strong organizational and project management skills with the ability to task-switch
  • Strong relationship building and service skills
  • Engages with honesty and respect, understanding that healthy debate can lead to creativity and better solutions
  • Chooses to remain pleasant and helpful, displaying a cooperative attitude
  • Manages time and priorities well
  • Models a continuous improvement mindset and looks for opportunities to enhance, both own performance and processes within the team
  • Demonstrates integrity by being transparent, authentic, fair, and ethical

Requirements

General requirements

Employee must fulfill the following general requirements for employment at Stallergenes Greer, including but not limited to:

  • Complies with applicable standard operating procedures.
  • Adheres to policies, standards, and guidelines.
  • Fulfills requirements of role training curriculum.
  • Updates job knowledge by participating in training and development opportunities.
  • Practices good hygiene and personal sanitation practices.
  • Protects and preserves Stallergenes Greer physical property and equipment.
  • Protects and preserves Stallergenes Greer intellectual property and confidential information.
  • Conducts all interactions with stakeholders in a professional and ethical manner.

 

Education requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a similar field preferred

 

Work experience requirements

  • 3+ years of digital marketing experience, with 2+ years executing content marketing plans to include best practices in social media, SEO, dynamic/video content, other digital applications, and editorial planning
  • Experience managing Facebook (incl. setting up and managing pages and groups), Instagram, Twitter, LinkedIn & other Advertising, SEM campaigns, Display campaigns and other digital media platforms

About STALLERGENES GREER International AG

Stallergenes Greer is an international biopharmaceutical company specialized in the diagnosis and treatment of allergies through the development and marketing of Allergenic Immunotherapy treatments.

Our mission is to offer the full potential of precision medicine to improve the quality of life of people suffering from allergies.

Allergenic Immunotherapy (AIT) is the only treatment for respiratory allergic diseases that allows for a lasting re-education of the patient’s immune system by inducing an increasing tolerance to allergens.

With nearly 1,100 employees worldwide, and production sites in Europe and the United States, Stallergenes Greer offers its medicines in 41 countries.

Would you like to participate in the development of a world expert group in its field, in a dynamic and multicultural environment ? Join our Stallergenes Greer teams !

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